Project Overview
Branding | PPC
Aura Nightclub
For our longterm clients, TGC Leisure, we launched Aura Nightclub! Aura is now renowned for being Dundee’s busiest nightclub, with its action packed calendar of events including some of the UK’s best DJ’s & celebrity guests!
To ensure a successful launch, we utilised TGC Leisures already strong social and database assets, along with investing in paid social media ads to build the brand from unknown, to the nightlife giant it is today. The success in its continued capacity crowd emphasises how our sustainable marketing solutions can ensure a return: Rather than imposing nightlifes “show up at the door” attitude, our agency prioritised ensuring advance bookings to ensure it maintains its capacity crowds.
Continued investment in the brands database, PPC advertisement and organic campaigns ensures this venue retains its popular name throughout Dundee.
The Strategy
With our Company Directors Ross and Alice originally from the nightlife industry background, it is what caused our company values to be so results driven. As with TGC Leisure, we can measure success by how many people have went to the club for each night they are open. Although not all brands we work with can be measured by numbers within a venue, we ensure as agency we have measures and analytics in place so we can show you your return from everything we do – to the penny.